Estrella Damm entered China 4 years ago and has been opening market on their own all over the country. Recently they thought about putting more efforts in the Shanghai market and teamed up with Juerui Industry for that!
140 years ago, August Kuentzmann Damm and his wife Melanie emigrated from Alsace and arrived to Barcelona, where they decided to fulfill their dream: brew beer.
In 1876 they started producing Estrella Damm, a special type of beer called Mediterranean Lager. Since then they use only the original recipe that contains only barley malt, rice and hops. They use only 100% natural ingredients with no additives or preservatives and they source all the ingredients from local Mediterranean farmers.
In 2008 Damm launched their first gastronomic beer- INEDIT! Side by side with Ferran Adria they designed a beer that would maridate with el Bulli’s full degustation menu.
INEDIT is made with two types of beer: traditional malted-barley beer and wheat beer and with some secret spices giving it a special taste and making it a one-of-a-kind beer.
Estrella Damm and Inedit Damm are now brought to you in Shanghai by Juerui Industry!
Cheers!
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