Strategic cooperation agreement between the Institute of Foreign Promotion of Castilla La Mancha and Shanghai Juerui Industry

On November 9th, a Ceremony Act for the Castilla La Mancha saffron promotion was hold at the Spanish Pavilion in the second China International Import Exhibition (CIIE). With the new opportunity of the CIIE and the support of the Foreign Trade and Investment Institute of Castilla-La Mancha, the Denomination of Origin Saffron from La Mancha and Shanghai Juerui Industry Co., Ltd have initiated a cooperation project to promote the commercialization of Saffron from La Mancha in China in the upcoming years, and to introduce more products from Castilla-La Mancha region to the Chinese market. The commercial adviser of the Embassy of Spain in Shanghai, Juan José Zaballa attended the event and he has indicated the effort that Spain is carrying out the marketing of high quality products, including saffron from La Mancha.