On November 5th 2018, the first session of the China International Import Expo opened in Shanghai, under the initiative of "the Belt and Road". As the culture spreader of Spanish gastronomy, Shanghai Juerui Industry Co., Ltd wanted to be present in the activity as exhibitor, along with two of its most representative brands of food and wine in Spain. Taking advantage of the opening of the CIIE, the Spanish delegations along with their agent Shanghai Juerui Industry Co., Ltd. promoted jointly the Spanish imported goods in Chinese market.
On November 8th at 3pm, Juerui Industry organized the commercial agreement between Zhejiang Taizhou Aide Food Co., Ltd., with the Spanish brands Jamones Blazquez and Grupo Yllera. A grand signing ceremony was held for the strategic acquisitions agreement that took place in the Spanish pavilion of the CIIE, all with the aim of jointly promoting the development of Spanish food and wine products in the Chinese market.
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