Navarra Products Promotion Week

Thanks to ICEX Spain Export and Investment and the Economic & Commercial Offices of Spain in Shanghai, the world of gastronomy (wines and food) from NAVARRA came to Shanghai, who is one of the most prestigious and leading productive regions of Spain. The main event of the week was held on December 5^th in Shanghai and constituted a valuable opportunity to approach to NAVARRA’s products and to meet the most prominent manufacturers of this important region that have lately organized together, joined forces and constituted the main “Association of Producers from NAVARRA”, directly supported by the Government of the region and with a solid internationalization project aimed at Chinese market.

After the opening ceremony for “Association of Producers from NAVARRA”, Juerui Industry invited them come to Juerui Fenglin solution center on the 7^th December 2016. In the solution center, we found Spanish prestigious brands of wine, olive oil, biscuits, salt, coffee, among other products, which was exposed with the aim of strengthening its distribution channels and enhancing the prestige among professional gourmet distributors from different regions in China.

On the 9^th December 2016, the NAVARRA road show was held in Xibarita. It was the last event for the NAVARRA association in China, but the event was very warm until the end. This time, the target client was B2C clients, and we find the NAVARRA products were easily accepted by all the potential B2C clients.