On July 3rd 2017, Mr. Alfonso Noriega, the Economic and Commercial Consul of Consulate General of Spain in Shanghai was invited by Mr. Jin Lin, CEO of Juerui Industry to visit Juerui Industry and Xibarita store, the high-end retail brand created by Juerui Industry.
During the visit, Mr. Jin Lin introduced to the Consul the details about how Juerui Industry promotes Spanish wine, food and agricultural products in China, and they exchanged views on the development of Spanish products in Chinese market. Mr. Noriega fully realized about the efforts that Juerui Industry had made on the promotion of Spanish food and wine culture.
Mr. Jin Lin also reported to the Consul about the progress of the Spanish Pavilion cross-border e-commerce platform project which will be on-line soon. The consul said that with China’s advocacy and implementation of the “The Belt and Road” strategy, the cooperation of cross-border e-commerce platform between Spain and China has great potential. He’s very optimistic about the development of cross-border e-commerce trade and hopes to promote more Spanish products in Chinese market through the cross-border e-commerce platform.
To end the day, Mr. Noriega visited the Xibarita store. He agrees on the promotion of high-end Spanish gastronomic culture with new ideas, and hopes that Juerui Industry and Xibarita will bring more and healthier Spanish gastronomic culture to Chinese consumers.
Mr. Jin Lin, CEO of Juerui Industry (third from the right) and Mr. Alfonso Noriega, the Economic and Commercial Consul of Consulate General of Spain in Shanghai (third from the left).
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