Juerui Industry set up a strategic partnership with Alibaba

After coming to the agreement of strategic cooperation on cross-border e-commerce, Shanghai Juerui Industry is becoming one of the first companies opening the online shop at 1688.com, the new launched e-commerce platform by Alibaba group. On the 5th of May, a grand ceremony took place in the Bingjiang zone of Alibaba to make the launching official, and in this way, Alibaba will join Juerui industry on the promotion of Spainish wines and food in China.

Alibaba joins Juerui industry on the promotion of Spainish wines and food in China

The ceremony themed as “The world’s fair, starting from Spain” indicated that Spain will be the first country getting on board of the 1688.com. Among the attendants some important faces were recognized: Don Rodrigo Aguirre de Carcer(the Spanish Consul in Shanghai), Eduardo Euba (Commercial Counselor in Shanghai), Sophie Wu (the president of Alibaba.com and 1688.com), Liu fei(Senior Director of 1688.com)and Maria Sanchez( The BD Director of Shanghai Juerui Industry). “1688.com will be built as the largest distribution channel of e-commerce” Sophie Wu stated. Through this new channel, Juerui Industry will be able to strengthen its supply chain management, and introduce more and higher quality products with best value to Chinese customers. “This is a smart strategic cooperation for all, because Spain is one of the leading countries regarding best wine and food production, it makes a easy access to those best products for Chinese, just like the Spanish people do in our country.” Said by Don.Rodrigo,the Spanish Consul General in Shanghai. 

1688.com media conference 

The Spanish Consul in Shanghai Eduardo Euba discuss the online business development with the BD Director of Shanghai Juerui Industry Maria Sanchez 

The team of E-commerce of Juerui Industry

In order to show the good quality of the spanish wine and food, Shanghai Juerui Industry selected some imported wines, olive oils and breadsticks and introduced them to all the guests in the ceremony.  Eduardo Euba, the Spanish Consul in Shanghai visited the booth of Juerui Industry and discussed face to face with the team about the online business development. He appreciated a lot the labor that Juerui Industry is carrying out with the promotion of Spanish wines and food, the company will continue playing its important role on the new platform, and Mr. Euba expects to see more and more products joining 1688.com after its official launch on 18th of May.